Tailor your message completely
Create value for your recipients
An advantage of segmentation for your deliveries is that your newsletters will create a larger value for your subscribers.
Not everyone reacts to the same message
Sending the same message to a 51-year-old man and a 27-year-old woman can yield totally different results - and cannot always be recommended. Furthermore, information relevant to residents in certain areas can be deemed irrelevant to people in others.
Interests and style vary; as do your contents.
Arrange groups based on every piece of information
The segmentation function in Ubivox lets you freely decide which subscriber data fields you want to use when defining a target group and combine these for each delivery.