Bounce handling

Keeping your lists clean and updated with regards to recipients whose e-mail addresses suddenly becomes invalid is very important for your reputation.

We categorise bounces as respectively hard and soft depending how soon after delivery we recieve them.

  • If we get a quick bounce, it is most likely caused by a permanent error and we suspend future deliveries immediately.
  • If it is a temporary error, we will retry the delivery again at the next newsletter.
  • If we receive errors from three consecutive newsletters, we will suspend future deliveries.
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