Keeping your lists clean and updated with regards to recipients whose e-mail addresses suddenly becomes invalid is very important for your reputation.
We categorise bounces as respectively hard and soft depending how soon after delivery we recieve them.
- If we get a quick bounce, it is most likely caused by a permanent error and we suspend future deliveries immediately.
- If it is a temporary error, we will retry the delivery again at the next newsletter.
- If we receive errors from three consecutive newsletters, we will suspend future deliveries.