Sell your newsletter better

How do you sell your newsletter to the people who might sign up? Have you thought about what your sign-up form says?

Not how it looks — how it convinces a visitor that there is something worth having on the other side.

Many forms carry the single line “Sign up for our newsletter”. That is a fine start. It just does not sell anything.

A recipient’s email address is not information you simply get. They have to be convinced that there is value in handing it over, which means telling them what to expect once they do.

An example

Sign up for our weekly newsletter and get offers on X, Y and Z. We also send you tips on getting better at A and B, and every month we draw a prize among everyone who has signed up. You can read our most recent newsletters here, so you know what is coming.

And we do not share your email address with anyone. When you sign up, you get our newsletter and nothing else.

Short as it is, that text does five things. It says how often the newsletter goes out. It says what kind of content it carries. It makes clear there are both offers and useful tips. It mentions the monthly prize. And it links to the archive, so nobody has to take your word for any of it.

Ubivox builds that archive automatically — write to support if you want to know how to put it on your site.

The last line matters most

The small reassurance at the end, that the address is not shared, may seem obvious to you. You would never pass your list on. But a new recipient does not know that yet, and it is often exactly what they need to hear before they decide.

Try it, and see whether it does not lift the number of sign-ups you get.