Certifications
Better deliverability with certified senders
A great deal has been done over the years to keep spam out of the inbox without catching ordinary email. Certification is one of those things.
What a certification does
With a certification, an approved gatekeeper vouches that every sender on your account sends good email and meets a set of requirements.
Systems receiving certified email are more relaxed in their spam analysis, which makes it more likely the message reaches the inbox.
Theory is one thing
If it were that easy, spammers would simply get certified. The certifying company therefore carries a real responsibility to approve only sound businesses. It does that through dialogue with applicants and by monitoring what they send.
The process is demanding, both to start and to maintain. Done badly, the certification loses its value. That is also why it is not free - though in many cases it pays for itself.
Only the sender can be certified
This is worth knowing: most serious certifications cover the company sending the email, not the system it is sent through.
There is no effective certification where an email platform like Ubivox is approved on behalf of all its customers. That makes sense. Certifying the sending system would open it to misuse, with spammers sending from trial or bought accounts until they are shut down.
You cannot, in other words, buy your way onto a platform and be certified by association. As a sender you go through the process yourself, guarantee that you meet the requirements, and pay for it.
Considering a certification?
We will advise on when it makes sense for you, and when it does not.