An incentive for consent

A gift basket can go a long way

Are you, like many others, in the middle of making sure that you have your recipients’ consent in order?

A number of companies are finding that the response to their consent emails is not impressive. It seems that recipients feel somewhat overwhelmed by the number of consents they have to confirm ahead of 25 May.

Give and take

It is worth giving your recipients an extra incentive to confirm their consent. There is nothing legally in the way of you rewarding your recipients for their consent. For example, offer a gift basket, a gift card for your shop, or a specific product to those recipients who confirm their consent before 25 May.

Your recipients should of course not be confirming their consent solely to take part in the competition, or to get a gift. They should confirm their consent because they think your message is so good that they would not want to be without it in their inbox.

The aim of the reward is to increase the likelihood that they confirm their consent with you, rather than with one of the 10 other companies that have asked them for the same thing over the past month.

So, if you need one last push before the 25th to get the most out of your consent campaign, give your recipients one more incentive. It is quickly worth the investment in terms of the extra recipients you can get confirmed.

And if you need to ask more about the GDPR in relation to newsletters, you are welcome to contact us.